Guides

Cookie consent, done properly

Plain-English guides on UK and EU cookie law, Google Consent Mode v2, and cookie consent for every platform you run. Written from a decade of agency SEO where search performance meets data protection.

Guides
How to Block Google Analytics Until Consent Block Google Analytics until a visitor consents, using Google Consent Mode v2. Step-by-step, and how Consentfolio does it from one script tag for UK PECR and GDPR. Consent Mode Basic vs Advanced: Which to Use Google Consent Mode basic vs advanced explained: how each handles tags before consent, what data you keep, the privacy trade-off, and which to choose. How to Set Up Google Consent Mode v2 (Step by Step) Set up Google Consent Mode v2 step by step: denied defaults before your tags, the consent update on accept, and how to verify it. gtag and Google Tag Manager. How Long to Keep Cookie Consent Records How long to keep cookie consent records under UK GDPR: why there is no fixed period, the common two-year practice, and when to re-ask for consent. Cookie Banner Design Done Right Cookie banner design that meets UK PECR: equal-prominence accept and reject, no dark patterns, clear categories, and the layout mistakes that invalidate consent. Do I Need a Cookie Banner? Do you need a cookie banner? A short decision guide for UK and EU sites: which cookies force a banner, which are exempt, and the few cases where you can skip it. The DUAA 2025 and Cookies: What Changed The Data (Use and Access) Act 2025 and cookies: the three new consent exceptions from 5 February 2026, the conditions attached, and what still needs consent. Google Consent Mode v2: What It Is and How to Set It Up Google Consent Mode v2 explained: the four consent signals, basic vs advanced mode, why UK and EU sites need it, and how to set it up from one script tag. How Cookie Consent Works How cookie consent works, end to end: prior blocking, the banner, storing the choice, releasing tags on accept, and recording the event. The mechanics, plainly. The ICO's 2026 Cookie Guidance, Explained The ICO's cookie guidance finalised 29 April 2026: equal-prominence reject, prior blocking, a simple means of objecting, and using one technology for multiple purposes. Is Google Analytics GDPR Compliant in 2026? Is Google Analytics GDPR compliant in 2026? The honest answer: GA4 can be, if you block it until consent, run Consent Mode v2, and set data controls. What it takes. PECR Fines and Penalties for Cookies (2026) PECR fines after the DUAA 2025: the new £17.5m ceiling, the removal of the damage threshold, and how the ICO has actually enforced cookie rules so far. How to Prove Cookie Consent Under GDPR How to prove cookie consent under UK GDPR: what a consent record must contain, how long to keep it, and how to produce it if the ICO asks. With exportable records. UK Cookie Law in 2026: PECR, the DUAA 2025 and Consent How UK cookie law works in 2026 under PECR and the DUAA 2025: which cookies need consent, the new analytics exemption, the ICO banner rules, and the £17.5m fines. UK GDPR vs EU GDPR for Cookies: The Divergence How UK and EU cookie rules diverged after the DUAA 2025: the new UK analytics exception, what the EU still requires, and how a dual-regime site complies with both.
By platform
Product
Compare
Questions? consentfolio.com · These guides are general information, not legal advice.